Week 6 Reading for The Business of Entrepreneurship (LAWS 61702)

Topics: Sales and marketing. Metrics in the business. Interacting with the board of directors.

Readings: Available for free on the web, with links to them here (remember to read the comments of the blog posts): http://del.icio.us/jrodkin/laws61702 :

• “Boards that are not Bored” – blog post by Brad Feld, The Foundry Group
• “The Art of the Board Meeting” – blog post by Guy Kawasaki, Garage Technology Ventures
• “How and What to Measure” – blog post by Dick Costolo, Founder/CEO of Feedburner (acquired by Google)
• “The World’s Shortest Marketing Plan” – blog post by Kelly Odell, Volvo
• “Improve Sales with a Marketing Plan” – Article in Entrepreneur Magazine by Kim Gordon
• “No Surprises” – blog post by Josh Kopelman, First Round Capital
• “Using Scorecards with Your Board” – blog post by Matt McCall, Draper Fisher Jurvetson Portage Ventures
• “Pipeline Management” - blog post by Matt McCall, Draper Fisher Jurvetson Portage Ventures